The So France brand aims to promote and sell French food and wine products.
The double meaning of ‘SO’ (‘sud-ouest’, or southwest, and the word ‘so’ itself) implicitly ties the south west to France whilst also emphasising the truly French side, capitalising on the concept of a French way of life.
This signature offers two complementary meanings:
A message of quality regarding products’ southwestern origins ;
A reference to French good taste.
The Gourmet Store : a place to live, share and experience French culture !
Conceived as a concept store, the Gourmet Store will provide consumers with numerous spaces and experiences to introduce them to French cuisine: a restaurant, a wine bar, the deli and an entertainment and discovery area offering cookery classes, culinary demonstrations and wine tastings led by the chef and producers.